Touted as the evolution of the MC20, Maserati has whipped the covers off the MCPURA, the Italian marque’s new halo performance car.
Recently, Ferrari revealed the Roma’s successor, the Amalfi. Now, just 18 km up the road from this revered Maranello manufacturer, another proud Italian marque has started production of their latest offering. The key words here are “started production”, as its Modena headquarters isn’t where Maserati officially unveiled the MCPURA. Instead, the automaker made use of the 2025 Goodwood Festival of Speed, some 1 200 km away in the UK, to showcase its new super sports car.
Replacing the MC20 as the Trident brand’s halo performance car, the MCPURA is available in two guises: coupé and Cielo (convertible), dressed in eye-catching Ai Aqua Rainbow paintwork, replete with matte and gloss finishes for the former and latter models, respectively.

The MCPURA retains its predecessor’s Maserati-developed Nettuno powertrain. As a reminder, the 3.0-litre V6, fed air via forced induction in the shape of turbocharging, produces a healthy 463 kW and 720 N.m of twisting force, exclusively sent to the rear axle via a Tremac eight-speed dual-clutch cog swapper as soon as the rev needle edges 7 500 r/min and 3 000 r/min, respectively.
According to the brand, these figures allow the 1 500 kg (dry; claimed) super sports car to sprint to the three-figure marker from a standstill in as little as 2.9 seconds, before topping out at a maximum speed in excess of 325 km/h. Noteworthy, the firm says the MCPURA offers a best-in-class power-to-weight ratio.

From an exterior point of view, the MCPURA’s carbon-fibre monocoque shell largely resembles the MC20’s. However, it has received a subtle nip and tuck, fore and aft. A staple of the company’s halo offering, the MCPURA also features butterfly doors.
The car’s cockpit remains minimalist and, noteworthy, driver-focused. Stepping inside, the cabin features such items as an Alcantara-trimmed multifunction steering wheel, replete with engine start/stop button and button for activating launch control; steering column-mounted paddle shifters; digital instrumentation; touchscreen infotainment; and pleasingly tactile switchgear, sited on the transmission tunnel. MCPURA badging is, of course, also present.